NLG Branding and Website
brand and company website design, Brand roll out and strategy.
Published on:
2011
Branding, Information Architecture, Web Design
- National Leisure Group
Client: World Travel Holdings - WTH.com
Project: Brand and Website - While employed as the Director of Creative Services at National Leisure Group (AKA World Travel Holdings) I was tasked with the opportunity to rebrand the company's image including logo, websites, signage, and communications. I managed the entire roll out strategy and branding communications strategy. When teh company was purchased by World Travel Holdings in 2005 I was honored to learn that they adopted my brand design and adopted it for the new parent organization.
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The EMC Documentum Mobile client allows users to access their repository content and collaborate with other knowledge workers via their wikis, blogs, discussions, data tables on CenterStage. My role on the project is to provide comprehensive visual design and support the user experience design efforts. Version 1 of the appellation in available on iTunes now. Version 1.2 will release in spring of 2012.User Interface Design, mobile application2012 -
My contributions to xCP include extensive prototyping using AxurePro, Contextual inquiries and user research, development of personas, significant work on competitive analysis, and delivery of detailed user experience and information architecture.User Interface Design, Visual Arts, Information Architecture2011 -
My work on CenterStage during this consulting period included conducting competitive analysis, writing use cases and design specifications, and delivery of wire frames.Information Architecture, User Interface Design2011 -
This project involved information architecture, usability studies, client content consultation, and project management skills to complete a comprehensive user experience design plan for the Harvard Partners Medical International website.User Interface Design, Information Architecture, Web Design2011 -
Proportions introduced their whole food nutrition program for dogs in 2009. I developed comprehensive information architecture, interaction designs, site navigation, and highly interactive wizard to collect and manage pet profiles.Information Architecture, Web Design2011 -
I worked closely with the company's executive team and advertising agencies, conducted extensive customer interviews and focus groups to gather user details. and delivered design and development specs needed to implement the plans.Information Architecture, Branding, User Interface Design2011 -
These wire frames are a portion of a proposal presented to Expedia and Smarter Travel Media. The goal was to create a compelling, easy to use/understand “one-stop” destination guide and improve visitor's ability to locate compelling deals.Information Architecture2011 -
As Director of User Experience at Gather.com, a social media website, I designed and managed all aspects of Gather.com's information architecture and product planning from their alpha release in 2005 through many product updates continuing in to 2008.Information Architecture, User Interface Design, Web Design2011 -
Orbitz.com award winning cruise booking engine designInformation Architecture, Web Design, Interaction Design2011 -
design and architecture for Gateway.comCreative Direction, Information Architecture, Web Design2011 -
Yahoo Travel vacation booking interaction designsWeb Design, User Interface Design, Information Architecture2011 -
NLG, One of the world's largest seller of vacation packages, required a self-service extranet for hotel partners to update and manage room rate and inventory information.Creative Direction, Information Architecture, Web Design2011 -
Openlist came to me for a brand strategy, logo design, supporting site graphics, and to consult on the overall site and search user experience architecture.Branding, Information Architecture2011 -
For CIDC I provided competitive analysis, information architecture, and led a team of designers and developers through the redesign of their core online casino game platform interface.User Interface Design, Information Architecture, Software Architecture2011
